The International Property Flood Resilience Association (IPFRA) has today announced that Admiral has become its latest official Supporter, further strengthening industry collaboration around property flood resilience (PFR).
Admiral joins a growing group of leading organisations already backing IPFRA, including Flood Re, Aviva and the Association of British Insurers (ABI).
Admiral is one of the UK’s largest insurers and part of an international financial services group serving millions of customers across the UK and Europe. Its support reflects a growing recognition across the insurance sector of the importance of improving resilience to flooding at a property level.
As IPFRA continues to build a unified voice for the PFR sector, the addition of Admiral reinforces the association’s role in bringing together insurers, practitioners and policymakers to support the adoption of high-quality, standards-led resilience measures.
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Graham Brogden MBE, Chair of IPFRA, said: “We are delighted to welcome Admiral as an official supporter of IPFRA. The insurance industry has a vital role to play in shaping how we respond to increasing flood risk, and Admiral’s support reflects a clear commitment to working collaboratively across the sector.
“As our membership and supporter base continues to grow, so too does our ability to drive forward consistent standards, share best practice and support the wider adoption of property flood resilience measures that help households better prepare for, and recover from, flooding.”
The growing support from major insurers highlights the increasing importance of PFR as part of a long-term, sustainable approach to managing flood risk at a property-level.
David Fowkes, Head of Household Underwriting at Admiral said: “As an insurer, we see first-hand the impact that flooding can have on households. Supporting initiatives that help towards improving preparedness, resilience and recovery is an important step in helping customers better manage future risk. We look forward to working alongside IPFRA to help drive greater awareness of property flood resilience and its role in supporting faster recovery and building longer-term resilience to flooding.”
For more information regarding membership with IPFRA, visit www.ipfra.org or email secretariat@ipfra.org.
[Image credit: Admiral]