Watertight International, one of the UK’s leading property flood resilience (PFR) specialists, has appointed strategic marketing and communications expert Julie Hucker as its new International Client Services Director, expanding the company’s footprint across global territories, including Europe, Asia-Pacific, the Middle East, United States and Canada.
Based in Melbourne, Australia, and reporting directly to CEO Gareth Boyd, Julie will lead Watertight’s government relations, stakeholder engagement, and strategic brand partnerships across international territories. Her appointment marks a significant milestone in the company’s growth, as it brings the UK’s pioneering flood resilience expertise to new global markets.
In addition to supporting Watertight, Julie will play a key role in positioning the Resilico digital platform, an evidence-based flood resilience tool, as a central pillar in national adaptation strategies. Resilico helps users to create property-specific flood plans, receive real-time alerts and activate and manage PFR measures with confidence.
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Julie brings over two decades of experience in international brand strategy, communications, and stakeholder development. She has held senior roles in the UK, Europe, Canada and Australia, spanning sectors from luxury goods to government-backed innovation start-ups, including brand development for an Australian flood protection solutions company.
Julie is also trained in Psychological First Aid for Natural Disasters and is a vocal advocate for trauma-aware approaches to climate resilience. Her work recognises the emotional and psychological impact of flooding, and the critical role of preparedness in reducing emotional stress, anxiety, and long-term recovery challenges for individuals and communities living at risk of flooding.
Commenting on the appointment, Gareth Boyd, CEO of Watertight International, said: “Julie brings an exceptional blend of strategic insight, international experience and human-centred thinking to both Watertight and Resilico. She understands that flood resilience isn’t just about products, but about people, confidence and communication. Her leadership will be instrumental as we continue expanding our global presence and advancing our mission to mainstream PFR.”
Julie adds: “I’m proud to represent Watertight and Resilico as we bring tested, trusted UK PFR expertise to international markets. My focus is on building relationships, aligning policy with innovation and creating the kind of strategic clarity and emotional support that truly helps communities to adapt to the increasing threat of flooding.”
Watertight is currently delivering flood resilience measures under the Environment Agency’s national PFR framework, and working with clients including the Department for Education and Flood Re’s Build Back Better scheme. Its sister platform, Resilico, is helping households, schools and businesses prepare for, respond to, and recover from flooding through smart alerts and property-specific resilience plans.